Case Study: A SmartCity Learning Adventure

We guided a small group of UK managers around the international SmartCity Expo in Barcelona, supported by input from our own technical experts and contacts, and those of our partners. The interest was in smart technology as applied to a city environment with the intention of stimulating ideas.

We supported them through daily workshops to plan their meetings, develop their insights and communicate these to internal teams and external markets using digital media. In this case, they filmed interviews and working demonstrators in several locations.

Participants valued the introductions to potential contacts, practical advice and new ways of thinking, as well as new tools for sharing their knowledge in interesting ways.
It's proved valuable to our clients, as people return home and translate their new-found enthusiasm to their colleagues. We worked closely with international trade advisors both in the UK and Spain.

Case Study: Health Smart
Creating new product and partnership

Health Smart Midlands Ltd delivers health-based services and products on behalf of Clinical Commissioning Groups and their partners. The company offers cost-effective solutions to organisations like the UK’s NHS or local authorities, helping to tackle health inequality.

Entrepreneur Emaan Syed had won work through a trade expo in the Middle East but, with little experience working on the European mainland, she was referred to Contented by a local university. and we invited her to a workshop with delegates from eight other clients. She set an objective to explore new approaches to engaging hard-to-reach families.
Contented liaised with representatives of UK trade and our networks in the audiovisual industry and built a schedule around an international cross-platform film market in Prague and a trade mission to Brno. With each delegates on a personalised programme, daily coaching workshops brought them together to share insights, plans and digital content created. With our support and guidance, they then edited and published short updates to their team or market on their company channels.

Inspired by what Emaan had learned, on her return she grabbed the headlines with a public health campaign using augmented reality. She then joined us at the international SmartCities Expo in Sofia where we introduced her to potential suppliers and helped her develop a partnership to access public funding for a new mobile application.

What clients say

You added great value to both trade missions. Great idea to work the halls as a collective. Thank-you.

CEO Health Smart Midlands Ltd

Great for professional & business growth. My team could watch the interviews after – and we used them for marketing too.

Principal Consultant, Progressive Concept Consultancy Ltd

Thank you and the crew for helping us throughout this adventure week into the arena of Smart Cities. It has been fantastic. Well done to you all.

Economic Partnerships & Investment Manager, City Council

I’ve told my team about your learning journeys: every business should embark on one.

Executive Officer for Innovation, Local Enterprise Partnership



Your own story



Joining a trade show or mission can be a great investment. But are you taking full advantage of its potential for growth?

You know it’s essential to expand into new markets if you want to grow your business. Especially in the face of today’s fierce competition.

As a leader, you’re always looking for where you can trade your products and services: exporting overseas, and adapting for low carbon, smart city, life science or other new markets at home or abroad.

But many people fail to plan properly, missing out on the chance to leverage the new knowledge, relationships and ‘time out’ these visits create. Don’t wait until you get home to realise what you should have done while away.

Working closely with other support organisations, Contented can help you and your team maximise your investment, capturing, sharing, promoting and applying your experience, insights and knowledge.

Make it an adventure in innovation.


To explore how we might help you optimise your investments in market visits and other events, please contact enquiry@contented.net | telephone: +44 79-7681 1506