Case Study: A SmartCity Learning Adventure
We supported them through daily workshops to plan their meetings, develop their insights and communicate these to internal teams and external markets using digital media. In this case, they filmed interviews and working demonstrators in several locations.
Participants valued the introductions to potential contacts, practical advice and new ways of thinking, as well as new tools for sharing their knowledge in interesting ways.
Case Study: Health Smart
Creating new product and partnership
Entrepreneur Emaan Syed had won work through a trade expo in the Middle East but, with little experience working on the European mainland, she was referred to Contented by a local university and we invited her to a workshop with delegates from eight other clients. She set an objective to explore new approaches to engaging hard-to-reach families.
Inspired by what Emaan had learned, on her return she grabbed the headlines with a public health campaign using augmented reality. She then joined us at the international SmartCities Expo in Sofia where we introduced her to potential suppliers and helped her develop a partnership to access public funding for a new mobile application.
What clients say
You added great value to both trade missions. Great idea to work the halls as a collective. Thank-you.
Great for professional & business growth. My team could watch the interviews after – and we used them for marketing too.
Thank you and the crew for helping us throughout this adventure week into the arena of Smart Cities. It has been fantastic. Well done to you all.
I’ve told my team about your learning journeys: every business should embark on one.
Your own story
Joining a trade show or mission can be a great investment. But are you taking full advantage of its potential for growth?
You know it’s essential to expand into new markets if you want to grow your business. Especially in the face of today’s fierce competition.
As a leader, you’re always looking for where you can trade your products and services: exporting overseas, and adapting for low carbon, smart city, life science or other new markets at home or abroad.
But many people fail to plan properly, missing out on the chance to leverage the new knowledge, relationships and ‘time out’ these visits create. Don’t wait until you get home to realise what you should have done while away.
Working closely with other support organisations, Contented can help you and your team maximise your investment, capturing, sharing, promoting and applying your experience, insights and knowledge.
Make it an adventure in innovation.