Human Data Stories
- Complex communication issues solved within tight timelines and budgets.
- An agile approach covered multiple streams in a highly collaborative way.
- Achieved goals set and increased internal capability for short- and long-term.
To optimise investment in a trade show and to position the client as an enabler of collaboration across commercially-sensitive data sets. Within the supply-chains to large transport engineering companies, some struggle to share and interpret data and to communicate their insights.
The client engaged Contented to explore the human stories underlying data in order to engage better with local authorities and citizens and highlight the benefits of collaboration across supply chains.
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The client is an SME helping Tier 1 engineering companies bring innovative solutions to local transport authorities. It has engaged Contented since 2017 until today in an ongoing effort to develop and communicate its offer. Our company was chosen for our flexibility, strategic thinking, our senior expertise and experience across editorial, international events and learning and development, our willingness to work in close collaboration or independently, and for the fit with client values around sustainable development.
We facilitated workshops to help engineers think differently about complex data sets, what they might mean for the business, and how they could release additional benefit to stakeholders by sharing data among different suppliers.
We helped promote the company and prepare its team for a flagship international tradeshow, delivering a simple strategic and operational communications plan, with in-market activities.
Follow-up included building and managing an online innovation forum to share and promote thought-leadership. The client is now positioning itself as a go-to service provider helping suppliers share their data to bring new services to passengers.