A marketing plan is critical to success of creative documentaries, says Slovak lecturer Marta Lamperova, who kicked off the East Doc Platform in Prague. She described the key elements of the plan, the differences between video-on-demand platforms in Europe and the US, and the importance of viral videos to businesses.

Marta Lamperova heads the Production Department of Prague’s top film school, FAMU, at Charles University, lecturing on strategies for marketing and sales.She works with a range of institutions including Babylon, the European Producers Club, Train East and Screen Leaders.