There are several reasons that might lead an exporter to trade with a particular overseas market. News of a trade show or seminar, the source of an unsolicited enquiry, something read in a trade publication or a frequent holiday destination are amongst the many reasons cited by companies for choosing a potential export market for further research. We urge companies to adopt a systematic and objective approach before deciding where to concentrate their exporting activity.

We can help you make an informed and rational decision about which countries to give priority. Using a straight-forward, affordable and transparent methodology, the research consultant will guide you in the determination of the criteria to use. An online software programme will plot the possible countries onto a two dimensional grid of ease and demand enabling you to decide where to focus your resources.