At our Whirlwind Labs www.contented.net/whirlwind we’ve been talking about the difference between collaboration and coproduction. Our idea is that we can learn from the creative industries’ approach. Wikipedia defines coproduction http://en.wikipedia.org/wiki/Coproduction, differentiating between the organisational structure used in film-making and music production, and the process of joint production of new knowledge or technologies of public services, between different groups in society. Why do we need to differentiate? If so, when and how is one better than the other?