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Trading time for profitability


Another amazing week is just ending at one of the world’s largest sustainability events, with some 38,000 visitors, 850 exhibitors and a ‘damning‘ of world-class thought-leaders converging on the capital of the United Arab Emirates.  That’s a lot of conversations to process.  How to share that with our internal teams and external audiences?

This why, to make events more profitable, we always encourage our clients to optimise their investment by creating time in their daily programmes to reflect as a group.  Coming together, they can generate powerful insights and then identify practical actions.   This ensures they get the maximum out of their (ad)venture. To really add value, we work with them to capture those insights and promote them to their target audiences.

The world’s tallest building, the Burj Khalifa in nearby Dubai, certainly offers a sense of perspective.  Group reflection works just as well over coffee and croissants in a downtown apartment they rent for the week, or an Arabic breakfast of crispy falafel, creamy labneh and grilled halloumi in the cool of a hotel near the National Exhibition Centre.

This year, Abu Dhabi Sustainability Week focused not only on new technologies in energy, water, agtech and space.  Embracing the World Future Energy Summit, with forums covering waste, energy, buildings, mobility, solar and water, the four days illuminated the ways that industries are adapting to the digital transformation underway in the global economy, and highlighted the new opportunities to address global sustainability challenges. With clean energy a strong engine for sustainable development, ministers, policy makers investors and industry are exploring how to accelerate the markets.

Whether you’re taking a delegation to a trade show or just visiting a conference, do come and talk to us.  We’ll be happy to share our own insights with you in how to get more from your investment in events.

Get more out of your events by creating and sharing your story.

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