Customer Engagement
February 6, 2010
Interview with Polish Film Institute
December 15, 2011

Creative industries are pioneering new ways of using digital technology to engage their audiences and customers.

Championing green issues is a core skill to keep their place in a difficult economy.

Our delegates will have first hand experience of Albert, the Carbon Calculator developed by BAFTA and the BBC for commissioning UK production. Albert is an online tool that works out how much a TV of film costs the planet to make. It calculates the total amount of greenhouse gases emitted into the atmosphere as a direct result of making the programme.

After the user answers a series of questions relating to production activities (such as studio usage and time spent in edit suites), Albert produces a series of charts showing the carbon impact of the work. The user is given the total CO2 emitted during the course of production, the amount of CO2 emitted per £100k of budget and critically, CO2 per production hour.

Albert has two major aims: to help programme teams reduce the amount of CO2 produced during the making of their programmes, and to raise awareness of the environmental impact of programme-making. We hope that Albert will act as a focal point for the consideration of sustainability issues in the television industry for both colleagues and audiences.

read more about Albert on BAFTA’s website


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