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Bridging the gap between audience and production

How can organisations engage their stakeholders in meaningful dialogue? We just came across this article from the BBC, explaining their strategy for engaging audiences. As we have discovered at Contented, elements of these approaches are transferable to companies who want to engage their stakeholders in dialogue. Here’s the post by Rowan Robertson, editorial lead for social media at BBC Vision: http://www.bbc.co.uk/blogs/internet/posts/Social-Media-at-the-BBC

We’d welcome, er, a dialogue on this. Please post your thoughts.