ONTENTE 2019: VIP Insights Zone

A private portal for participants

Our flagship programme builds business networks, and the story and skills to engage them.
Photo: Abu Dhabi Sustainability Week, by Felicia Jackson


News headlines

Forthcoming events

  • Mindset peer coaching.
  • Doodle link for future learning sets
  • Railtex, Medtech, Automechanika, Biogas
  • Link to GANNT chart

Participants profiles

How might the project output look?

Around 2007, ESPRC and ESRC funded an action research project to capture the human stories of organisations trying to transition to a low carbon economy: “Insider Voices Human dimensions of low carbon technology”. http://www.bath.ac.uk/management/news_events/pdf/lowcarbon_insider_voices.pdf  The lead partner was University of Bath’s Centre School of Management’s Centre for Action Research in Professional Practice.

A decade on, our vision applies innovative practice in non-linear digital media (including data journalism and VR) and learning pedagogies.

Noting that wage bills outstrip energy bills, we are interested in the health benefits of reflective practice and a deeper connection with the ‘why?’ of sustainability.

Previous examples (not all published) can be found at:


Introductory workshop:

Webinars: The Hero Within Part 1 Part 2 Part 3 Part 4

Draft interviews:

  • James Gleave
  • TfWM/academic discussion
  • Traffex footage

Forthcoming events

Our creative support for international trade is a winner!
Our creative support around international trade is a winner.

What you’ll do & learn through ONTENTE

Get more from your events with Contented's programme Creative Leadership for Innovation, endorsed by ILM, the leadership and management brand of City & Guilds, granted a royal charter by Queen Victoria. The Institute of Leadership and Management offers a free membership to all registered learners.

There are three interwoven modules:

The Brief: how are businesses tackling the challenges that matter?

UN Sustainable Development Goals set objectives for social justice and environmental management around the world.

ONTENTE is delivered by professionals in media and learning & development, through physical interactive workshops, webinars and online peer-coaching sessions.

At the start of the programme, participants will receive a project brief. You will work individually or with other participants to respond to this and exploring the part you’d like to play.

Module 1 – Using story to tackle challenges at work

This module is designed to give you an in-depth knowledge of storytelling. We analyse the Hero’s Journey, from the seminal work of Joseph Campbell, rooted in the work of psychologist Carl Jung. Learners will:

  • Reflect upon experiences at and outside work, to uncover lessons and further insight into personal and organisational ventures.
  • Understand how to tell a story that engages audiences at a personal level.
  • Develop a blue print for a small digital production centred around transformation.

By the end of this module candidates are expected to be able to:

  • identify common archetypes and how they affect people.
  • increase awareness of how they and others make decisions.
  • understand the process of change and conditions for enabling it.
  • construct a realistic story of how a group of characters achieved change.

Module 2 – Creating pro content with your digital device

In this module you will plan, produce and prepare for publication a digital project to tell the story of your learning. We will help you improve the results you get from your own smart device, SLR camera or audio-only recorder. You will

  • plan to interview a leader from an industry of your choice in positive and productive discussion.
  • produce digital content to help you market yourself to potential employers.

The module will take the form of two physical workshops and online support in:

  • media production, storytelling and publishing and publication
  • networking and interviewing techniques
  • managing legal and reputation risk.

Module 3 – Action Learning and agile project management

Through this module, you will learn experientially how to develop projects using an approach that blends action learning and agile methodologies.

Agile is a method of managing projects that emerged from the software industry in the latter half of the 20th century. In 2001, 17 software developers published a list of values and principles to guide an iterative and people-centred approach, known as the Agile Manfesto.
It uses short development cycles called “sprints” to continually improve a product or service.

In action learning, teams work in small sub-groups known as ‘learning sets’. Here, each person acts as a catalyst for growth and as an advisor — both devil’s advocate and supportive colleague. You hold each other to account for commitments you make to yourselves, challenge each other to grow, brainstorm ideas, meet goals, and support each other with honesty, respect and compassion.

During each ‘sprint’ when you meet together, the agenda belongs to the group, and each person’s participation is key. You can:

  • Discover solutions and ideas through brainstorming with the group
  • Tap into the experience and skills of others, including a facilitator
  • Gain confidence that you are making the right decisions and taking the right actions to achieve your goals
  • Create accountability and real progress
  • Access easily a valuable support network and sense of shared endeavour
  • Design things to be the way you want them to be, not as you’ve been told they should be
  • Boost your everyday positive state of mind

Developing coaches and facilitators

We have a number of places for people developing their practice as a coach or facilitator, including six months access to resources and assessment by the Institute of Leadership and Management. Please tick the checkbox on the form below if you are interested.

Key programme features and dates

The programme runs part-time over six weeks. Participants can complete activities in their own before a concluding conference in September.

You’ll be able to choose physical and/or online activities to suit your own timetable and learning preferences. Additional dates and locations will be scheduled according to demand.

The programme comprises the following elements:

  • Preparation activities: weblinks to films, readings and self-assessment activities
  • Opening workshop: Birmingham Thursday 02 May and Tuesday 02 July 2019 (dates and locations to be confirmed)
  • Five-part webinar series: The Hero Hidden Within
  • Digital production workshops
  • Online peer-coaching sessions
  • Closing conference in Birmingham, September 2019 (details published nearer to the date)
  • Membership of Institute of Leadership and Management with access to extensive learning resources, skills assessment and digital badges
  • Certificate endorsed by ILM

Introductory price: £750 + VAT

Programme Structure

The programme weaves together three modules:

The Hero Hidden Within, ’ which is a part face to face seminar where you will be briefed on action learning and then evolved around four online workshops which you can either attend live or watch after the event, this module involves a part time practical assignment of journaling and development. The second module is on ‘Digital Production’, these workshops will be face to face with some mentoring online and involve a practical assignment which you are to complete in your own time while the course commences.