in association with

Black Country Smart City Network

Strategic Business & Professional Growth A fresh approach to market entry, trade shows, missions and study tours.

The Vision

Working with business and support organisations across the Midlands, we want to develop a fresh kind of market study tour to support growth of local business and the economy, generate thought-leadership and shine a light on responsible innovation.  Taking in smart cities and future places around the UK and abroad, we will theme these across multiple growth agendas, local specialisations and sectors, such as energy, transport, low carbon and life sciences..

This will build on previous activities designed and run with universities and businesses, taking in trade shows, visiting good practice, promoting the Midlands Engine, and positioning local companies as leaders in their target market.

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The Approach

Step 1: Our journey with you starts simply with a conversation to define realistic objectives, explore options and commitment.  To do this, we use an approach drawn from a coaching model known as GROW.   We then map these anonymously and prepare a short presentation.

Step 2: We then invite participants into an innovation forum: a simple iterative process known as action learning, where peers present and explore challenges and opportunities together, agreeing activities, audiences and how they will assess and communicate success.  Coaching and digital media are used within a narrative framework that supports personal and organisational transformation, to draw out, capture and share insights.

We will start by helping you identify key criteria for your programme. Then to explore options such as where, when, who should go, what support will you need and what budgets you might access.

We have designed this approach through collaboration with Birmingham City University, University of Wolverhampton and Ravensbourne, co-financed by the European Union. You can read more about that at www.contented.net/ontente  We continue to consult with science, technology, engineering and manufacturing companies and organisations supporting business growth across the region.  Those meetings highlight a desire for facilitating innovation, collaborative planning, coaching, publishing and administrative support before, during and after the visits, to help ensure learning is turned into valuable action back home.

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